Kyoorius Advertising Awards: Meet the Jurors – Part 2
Last week, the inaugural Kyoorius Advertising Awards threw its doors open for anyone to attend the judging process, as well as to take a look at the 988 entries. The jury session was spread over three...
View ArticleD&AD’s Tim Lindsay: India’s 22 In-Books are a huge achievement
Storyboard's Animesh attended the D&AD Awards in London this year. While India didn't win any pencils this year, India did bring home 22 In-Book awards. The D&AD received 20,000 entries, of...
View ArticleGoafest 2014: PHDIndia, Lodestar among big winners at the Media Abbys
A new venue, more awards categories and a list of seminars and talks - but GoaFest 2014 took off with just about 1500 to 1700 delegates and only 3000 entries this year. Six top advertising agencies...
View ArticleA look at the best of show from D&AD 2014
The week before last, British educational charity D&AD hosted its 52nd Annual Professional Awards, awarding the best in global advertising and design communications. Held in London, seven Black...
View Article‘Kyoorius Advertising Awards are more than welcome’, says adland
The inaugural Kyoorius Advertising and Digital awards were given out in Mumbai on Thursday, amidst a gathering of 1200 industry professionals. Setup in partnership with British charity D&AD, the...
View ArticleOgilvy’s Piyush Pandey on Fortune Oil’s emotive, 04:38 minute long spot
This week, Fortune Oil's newest, long emotive spot made it to Storyboard. At over four and a half minutes, this lengthy ad attempts to build an emotional connect with the brand. Watch Storyboard in...
View ArticleHonda Mobilio: What’s riding behind the aggressive launch?
Last week, Honda announced its entry in to the Multi-Purpose-Vehicle or MPV segment with the launch ofthe Mobilio. The Japanese car maker has, for the first time roped in a celebrity - comedian Kapil...
View ArticleIdea celebrates freedom from ‘Ulloo banaaoing’ this Independence Day
Idea Cellular celebrates Independence Day, with freedom from 'ulloo banaaoing' in its latest campaign. The shortbust campaign will air for a couple of weeks, and has been conceptualized and directed by...
View ArticleTata Motors adds ‘Zest’ to its stable
Tata Motors has just launched the much awaited Zest this week. The compact sedan is the company's first new passenger vehicle in four years and also the first to be launched under it's new strategy to...
View ArticleBrandZ India: A look at why 50 brands made it to the ‘most valuable’ list
Recently, WPP unveiled its inaugural BrandZ brand valuation study. After China, Latin America and a global list, WPP's brand evaluation study has made it to India last week. Conducted by Millward...
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